Your website is your shop window. When you open it, are you pleased with what you see? What was your first impression of it? Is that still your impression today? Look at it through a fresh pair of eyes and assess it like you were your own customer. Would you buy from you?
I’m amazed at the number of “out-of-date” websites around today. There are some that still use Flash, others using old telephone numbers, addresses and photographs, not to mention the copyright date on it is not this year. All of these things are off-putting for potential new clients. What would you think if you saw 2014 at the bottom of a webpage? I know it makes me wonder if they are still in business and whether or not they would answer me if I had a query.
A number of sites still aren’t even mobile friendly, which is disastrous for them given that almost 60% of people access pages exclusively on mobile devices these days. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
If you are the face of your brand, make sure your face is on your website also. If you win awards, receive reviews, add new services, etc. they should all be placed onto your website. Updating your website regularly is good for your SEO rankings, so look at it frequently and see what can be changed. Blogs are an excellent way of keeping it up to date also.
Other ways to update your online image is to refresh your logo, change the colours on your page, add in new locations and language options (especially if you sell your goods or services to other countries), rearrange your information, add in other tabs etc. A website analysis is a good place to start when you consider updating your online presence. It will give you a great idea of what is missing before you dive in. Never go into your update blind. Get opinions from your current and potential customers, after all, they’re the ones who will be using it most.