January 20, 2017

Video Marketing

Last year, 2016, we saw video starting to take over the marketing world, and it’s obvious that in 2017 we will be even more inundated with videos, especially now that we have the opportunity to use video at the drop of a hat (or the push of a button) with Facebook Live, Twitter Live, Periscope, Snapchat and many others. So, why use it? Surely everyone else will be using it, so you would just be another drop in the ocean? But it’s precisely because everyone else is using it that you need to embrace the power of video in your marketing also.


Sure, you might be worried about how you look, or sound, but the important thing is to get your message out there. Your company deserves to be seen in the best light. Pictures help, as seen on posts and tweets, and the increasing popularity of social media platforms such as Instagram and Pinterest, but people these days just don’t have the time or inclination to be reading lots of information. They prefer to get the “shortened version” via video.

There are two main types of videos - one where you are talking, and the other has subtitles or just images. There are those who prefer to listen to videos, that way they can be “watching” it while they also do other things, like cook dinner etc., without having to focus too much on it. Others watch videos early in the morning before the family gets up, or on crowded public transport so (without earphones) they would miss the whole point of the video if there weren’t subtitles.


Before you begin making videos, it’s important to sit down and plan a strategy. Like any other platform, there is no point in randomly posting information without a plan. Think about what you would like to see happen after the videos, who is your target audience, what information is most important to project? It’s less important to look good in the video, although that is what holds back a lot of us, both male and female, from going on screen.


At the end of the day, you can’t afford to be left behind. If a picture is worth a thousand words, a video is worth a million! Keep that in mind when you’re thinking about whether to jump into video or not. Actually, it’s best not to overthink it – just do it!