It’s a “normal” day at the office. There is so much to do! Arrive, check emails, reply, check social media, reply, engage, interact and “poof” it’s lunchtime! There was so much to do and so little time to to it. Where did the morning go? How much of your to-do list did you actually get done?
All the “good intentions” of not getting sucked into your personal Facebook feed while checking and updating the business page flew out the window with the first funny video/baby pic/rant you saw (delete as appropriate).
With so little time, how can you avoid it?
There are various apps and programmes available to help you only update the business page (whether it be Facebook, Twitter, YouTube, Google+ etc), without going anywhere near your personal feed. You’ll also need to turn off your chat and all notifications so that you’ll not be tempted to go near it during the course of the workday. The best thing to do when you have so much to do and so little time is to hide your mobile phone in that case – as that’s usually where all the notifications come into! Although, when you think about it, it’s necessary to answer the people who interact with your business page in a timely manner (most within an hour)… Of course, that’s not always feasible when you have so much to do. So, what else can you do?
You can always hire someone else to manage your marketing for you. That includes everything from Facebook, Twitter, LinkedIn etc (all the social media sites) to email marketing, and everything in between. Marketing agencies have been around for years, they know what they’re doing. Newer marketing agencies tend to understand social media marketing and email marketing better, as that’s what’s more common now. So why do companies suddenly think they can do it all on their own? Sure, you could hire in-house, that’s always an option, but even in the past, marketing was outsourced, so why should now be any different?
It’s far easier these days to keep in touch with freelancers and outsourced staff than before – there are even apps to keep an eye on them all day long (if you feel you need to) although email and services such as Skype (or your regular telephone if you’re in the same country) are normally just as effective to keep in contact with them when you need them. Also, freelancers and outsourced staff are much cheaper, and more flexible than hiring in-house. Plus, with not being confined to just one specialty, they can add an extra level to your marketing.
Don’t wait any longer to free up your time to focus on your business. Outsource your marketing (digital and traditional alike) to those who specialise in it, those who know the latest trends, and those who want to see you succeed. If you’d like to know about how our services can help you and your business, just get in touch. We’re always happy to help.