There are many reasons to hire a Social Media Consultant (also known as a Social Media Manager, Social Media Curator among other things), but here are the top 5, in my opinion.
1. A social media consultant helps you improve your business.
This seems like a bold statement to make, but a social media consultant will generate leads, contacts, even sales in some cases. Even though they are marketers, and not sales people, they cover a variety of roles as they chat to interested parties on your behalf.
2. A social media consultant makes your life easier.
It’s true – a social media consultant not only helps you improve your business, generating leads, contacts etc, but also frees up your time so you can actually RELAX once you get off the clock. Handing over your social media strategy to a consultant is life-changing. If you don’t believe me, try it – even if it’s just for a month! Let go of trying to figure out what to post on Facebook, Twitter, LinkedIn, Pinterest, etc., etc.
3. A social media consultant is your brand advocate.
Imagine having someone else sing your praises, letting others know about your products and services, without spending extra on a PR agency. Your social media consultant will help you build long-term relationships, brand awareness and sustainable growth. They “become” you online and know your business very well so they can answer any question that might come up in their usual surroundings also.
4. A social media consultant helps you stay ahead of your competitors.
As your consultant will be online, analysing specific hashtags, seeing what others are saying about similar products and services to yours and answering any questions that people might have put out into social media, they can see clearly what your competitors are saying also. This can give you a strategic advantage.
5. A social media consultant is always online.
Even in their “downtime” social media consultants can be found online! They love it so much they spend their spare time browsing social media sites for fun. Yes, technically they’re “off the clock” but that doesn’t mean that they’ll not bookmark something that would be of interest to your followers, or answer a question left by an inquisitive prospect. It’s all part of what makes a great social media consultant.
There are many social media consultants out there, but not all of them are equal. Make sure that you find one that fits your needs and not just your budget.